Engineer Live! has an interesting article about devlopments in retail display technology and in particular the new "e-Signage" range from Global Display Solutions , an authorised Flasma reseller. Flasma forms an important part of this range and the article goes on to describe some of the unique advantages of floor media:

Retail floor space remains a largely untapped marketing medium in the UK, it is already worth over $100 million in the USA...

Research has proved that the moving image is the most powerful and cost effective way of promoting brands and that people are more likely to look down than anywhere else when walking. Therefore, we believe that taking advantage of retail floor space is the next step in this digital signage revolution.

The article is well worth a read and further evidence of the growing interest in ambient media and our in-ground displays.

 Read the article here

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